Omnichannel

Brings together major industry players to scan and deploy emerging
marketing & sales innovations in Europe.

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Upcoming Program Topics

program innovation topics are discussed and co-created by the Corporate Partners.
Currently planned:
Customer Intelligence
Decision and behavioral analytics, modern segmentation tools, consumer data mining, social listening and omnichannel customer journey tools & analytics
Marketing & Sales Automation
Programmatic ad buying, sales process automation, personalization of consumer messages, omnichannel conversion paths optimization and recommendation engines
Future Point of Sale
Showrooming, interactive offer presentation, modern salesforce management, biometric and emotions analytics as well as vendor relations management

Omnichannel Subject Rounds

Each topic is tackled in a focused Subject Round. This way we can maximize the relevance of all the parties involved and the probability of fruitful cooperation.
Program Leader

Piotr Kreft

Leader of Omnichannel Program at The Heart Warsaw

Omnichannel Program Leader at The Heart. With 11+ years of experience in Digital, Piotr is an expert in e-commerce and omnichannel management for online and bricks & mortar retail. Over the past years he’s been part of Top Management of Groupon Poland, where he was responsible for the digital transformation. He’s pioneered the first European e-commerce platform for an outlet shopping center at Fashion House in Moscow and has founded three start-ups within consulting, health-tech, and m-commerce sectors. He graduated from Hogeschool INHOLLAND in Amsterdam in International Business Management and holds an Executive MBA degree from Rotterdam School of Management at Erasmus University.

Follow Piotr on:

Anna Jaruga

Program Manager

email
[email protected]
phone
+48 600 224 630
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