Venture
Innovative approach to leverage the commercial power of Value-Added Services (VAS)
Current stage:
Operational
Company
Problem statement
Consumer needs are evolving and go beyond core product needs. Challenge: making the offer more appealing.
Solution
VASBOX is designed to enrich the Partner's ecosystem offer through a wide range of value-added services delivered through a digital platform, offering a comprehensive service from sourcing vendors, through integrating offers to managing a portfolio of services.
Value proposition
- Providing unique value-added services to customers
- Leveraging economy of scale and creating a new revenue stream
- Improving customer segmentation through the use of customer selected VAS
- Increased customer satisfaction and loyalty
- A single tool to integrate multiple VAS in one place
3-4%
Conversion on reactivation offer with VASes vs 1% without benefits
What's next
Project
Next steps
Expanding the territorial scope of the product to foreign markets.
Establishing cooperation with more industries.
Launching new products and solutions (Deal Hunter, SME services and self-service campaigns module).